Can Foreigners Legally Do Livestream Selling in Indonesia?

July 2, 2025

Livestream selling has become one of the most effective ways to boost product sales in Indonesia. Platforms like TikTok, Shopee, and Instagram are reshaping how businesses reach consumers and creating high-engagement experiences that drive purchases in real time.

This method can significantly increase companies’ visibility and sales. For foreigners, especially those living in Bali or other parts of Indonesia, going live and selling products often attracts even more viewers, mainly because it adds curiosity and the appeal of a foreign presence. However, many foreigners living in Indonesia may still be unsure whether this activity is legal.

Is Livestream Selling Activity Legal for Foreigners in Indonesia?

The answer is no, it is illegal. Foreigners in Indonesia are not allowed to conduct livestreaming activities to sell products on any social media platform. This condition applies whether you stay with an Investor ITAS, a Working ITAS, or even an ITAP (permanent stay permit). If your PMA Company (a foreign-owned company) engages in activities such as retail or selling products via e-commerce, you will need to hire local staff for livestream sales.

ℹ️ Remember, only a legal PT PMA can conduct business activities in Bali.

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What About Doing Video Promotions on a Tourist Visa?

Technically, foreigners staying in Indonesia on a short-term visa (such as a tourist visa or visa on arrival) are not allowed to engage in any kind of work-related activity, including promotional or marketing efforts—even if it’s done informally or for a friend.

This includes doing a video to promote a local business, which could be considered a commercial activity. While it may seem harmless, Indonesian immigration law views any form of unpaid promotion, especially if it benefits a business or has commercial intent, as a potential violation.

If you get caught doing something illegal, you could face serious consequences like fines, deportation, or being banned from returning to Indonesia. This has been happening more frequently lately. To promote or work with a business in Bali legally, foreigners need the right visa or permit. This can be a Business Visa, Work KITAS, or Investor KITAS, and it should be obtained through a registered company.

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Consider Hiring a Local Legal Consultant

Feeling unsure about your visa status? You’re not alone. Many expats run into this confusion. So before making any move, and rather than risking a visa violation, it is highly suggested to consult with a local business consultant such as Usaha Expat, who can: